Strategic management Essay Example | Topics and Well Written Essays - 500 words - 4

Strategic management - Essay Examplen order for JetBlue society to grow, the company should put brisk emphasis on the grand strategy for growth, operational excellence, and customer intimacy at the corporate level. It should also engage generic strategies of differentiation and overall disordered cost leadership at the functional level. Mainly, the strategy should include offering an amazing quality product and service that should be summarized under JetBlue experience, network expansion, lower-ranking fares, and quest for low operating expenses and should invest in new and economical planes.JetBlue Company puts in place five core set to replace the orchis mission statement. These values are safety, care, fun, integrity, and passion. The five values are more significant in that they are printed on every paper that JetBlue company issues. These values also provide a framework for the companys gardening. Adams insists that once a companys values are framed, the companys culture follows. The company looks forward to enhance the JetBlue experience so that it can differentiate itself from the competition from other companies with similar interests. For the JetBlue Company to continue to grow, it needs to formulate a new vision and mission statements. This is if the company is to remain true to being a low-cost carrier that endeavors to deliver on-time service with the most competitive airfares in the industry.It is the duty of any company to form a strategic management once it formulates a mission statement. This statement allows the firm to realize its potential speckle having minded what it wants to avoid as it grows successfully. JetBlue Companys mission has been to be renowned low cost-carrier and the company has been reluctant to change its vision and mission statement.For JetBlue Company to have a clear direction of where it is headed, the company should put together more than a ten-word sentence in order to convey the firms mission. The values should be differentiated by making five core