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Grouping atomic number 63 into 3 segments WWW Super Nozzles in Europe Wool No clear gross sales goals. offshoot in Industrial Chemicals 02 Different markets 03 Growth in Europe 04 Other areas of the world 05 New adjunction ventures 06 New branded sub-assemblies 07 Growth in Plastics 08 Growth in Canada 09 Manufacturing in Europe THREATS TO Extra fees in Europe TO Fragmented media in Europe TO Cultural barriers in Europe TO New competitors TO Government Solutions AY seduce a Joint venture with a company in a single country in Europe.Europe is too big of an area with too many different languages and cultures for a small company eke Kinesics. They affect to narrow their focus on one country. Also, by creating a Joint venture they can swing all or some of the fees that make their European product up to 45% much expensive. The idea seems to be working well in Canada. If it goes well, work more Joint ventures in other countries in Europe.PROS CONS Pl more narrow target market CLC less potential sales UP better brain of market CO less control over operations UP reduced fees CO grant profits Leave Europe. Focus efforts on U. S. Where there is still huge potential for growth. Continue sales from Canada and Japan. Pl no wasted efforts/money in Europe CLC lose European sales UP more energy put forth towards U. S.CO less international exposure UP safe decision CO Company growth may slow down Exhibit 1 SSL Exclusive rights to the mixing gimmick without moving parts SO Unlike components, branded products came in standard sizes that could be plugged in to existing machinery SO Choosing target applications and selling only branded subassembly to them, management was pleased with the financial returns of this dodging SO It appeared that Canadian Kinesics would double their sales from 1972-1973 SO Good ales in synthetic fibers, pulp and paper, industrial chemicals, plastics, waste application, made company versatile SO Only 6 sizes of Super Nozzles were needed to sc reening U. S. Arrests SO New product that no one else had, only company with the technology SO more than organized than European sales, over 1 million orders SIS Created multiple branded subassembly and able to create custom components.